Please Note: Discount codes are only applicable to individual products.

THE SIMPLE SERUM

Designed to simplify your routine and end your serum sagas.

WHY WE MADE THIS

This 3-in-1 serum was designed to simplify your routine and end your serum sagas, combining what most brands sell as three separate products into one Holy Grail. It evens skin tone, supercharges hydration and balances pH levels to bring back your skin’s natural, fully hydrated glow – all before your morning coffee. 

WHAT’S IN IT 

The Simple Serum is headlined by three naturally occurring ingredients, even more powerful together than they are apart.

Hyaluronic Acid.

Already found in our skin, this hydrating hero acts like a sponge when moisture comes knocking. It can bind up to 1000x its weight in water, holding moisture molecules tight to your skin’s surface to keep it nice and hydrated.

Vitamin C.

The one that does it all – from lightening pigmentation and dark spots to evening out skin tone and boosting collagen formation. It enhances natural radiance and elasticity to keep skin looking bright, tight and ready to tackle the day.

Witch hazel.

Nature’s very own sorcery, and the best pH-balancing toner we’ve tried. It gives all other ingredients a deeper-into-the-skin boost, then protectfully removes lingering impurities between cells and seals off gaps to keep them out. And it makes pores look smaller – which we’ll happily take. 

HOW TO USE IT 

Moisten your skin, then press a dime-sized amount into your pores. Store somewhere safe, because anyone who notices your glow is going to want in on that too. Pro tip: to save your skin (and water), skip your morning cleanser and start with our Simple Serum after a quick rinse instead. 

WHEN TO USE IT 

In the morning, as the very first step before our Daydream Day Cream (if you’ve got it) and your SPF. 

SHOP THE WILDS

SHOP ROUTINES

SHOP ALL