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WHY MAKE THE SWITCH TO CLEAN SKINCARE 

It's time to toss the toxins...

WHY MAKE THE SWITCH TO CLEAN SKINCARE 

There are two types of people in this world: those with skincare routines, and those who still wash their face with bar soap (no judgment here… we just want that skin glowing with an effective beauty routine!). 

No matter your level of skin-literacy (i.e skincare enthusiast vs bar of soap advocate) or the specificity of your skincare concerns (i.e acne prone skin, hormonal irritation etc.), there are a few things to consider when it comes to what you put on your skin. 

So why shop clean? If efficacy, ingredient transparency, sustainability/environment, ethical practices (vegan formulas, organic certifications, cruelty-free testing to name a few), are important to you, then it might be something worth considering. 

And if that wasn’t enough to convince you, clean routines and products also often share the same approach — minimalist beauty with maximalist results. Additionally, a minimalist skincare routine is easy to put together and in fact, one of the best strategies to help you enhance healthy skin.

WHAT DOES A CLEAN SKINCARE ROUTINE MEAN?

If you’ve done a little google search, you’ve probably found that “clean” is quite hard to define when it comes to skincare. But, to keep it simple, clean skincare and beauty means transparency, and non-toxic ingredients. Yes — this may sound a little redundant but you’d be surprised how many products that like to come off “clean” actually have some sneaky lil toxins in them.

Non-toxic skincare should also mean cruelty free skincare, because no one should suffer on our journey to a healthy complexion. If you’re concerned about the treatment of animals in the production of your beauty products, then you should be looking for vegan and plant based skincare formulas. Even the most advanced formula skincare can’t truly be clean if it is not cruelty free! 

It’s important to note, although often made with natural ingredients, clean products CAN include synthetic ingredients that are in fact safe to use. It’s simply a matter of understanding which ones are good and which ones are bad. 

In general, high quality natural ingredients combined with innovative formulas can help you create your own non-toxic beauty routine. 

Like the sounds of that? Keep reading… 

IS REGULAR SKINCARE REALLY THAT HARMFUL 

A study published in the American Journal of Public Health considered the skin’s absorption rate of chemicals found in drinking water. The study showed, the skin absorbed an average of 64% of total contaminant dosage. 1 

Other studies found the face to be several times more permeable than broad body surfaces and an absorption rate of 100% for underarms and genitalia. 2 And another peer-reviewed study showed 100% absorption for fragrance ingredients. 3

And yes… we’re also cringing reading that back.

Our skin is the largest organ in our bodies and what our body absorbs can lead to sensitivities, birth defects, allergies, cancer and other severe health issues .4 With all of those factors in mind, you can understand why it’s so important to use non-toxic skincare products in your self care rituals. 

But there's more..

REGULATIONS STILL NEED WORK

As summarized by The Documentary Channel of the CBC’s documentary, Toxic Beauty, “the European Union has banned more than 1300 ingredients from being used in personal care products, while the FDA lists around 500 ingredients as either prohibited or restricted. 11.

Aside from the immediately noticeable effects of using bad products such as dull skin and the destruction of your natural face oils, there are many other more serious effects that poor cosmetic ingredients can have on you. According to the documentary, many cosmetic ingredients that are still allowed in North America have been linked to cancer or are suspected endocrine disruptors, which are chemicals that interfere with the hormones in the body. 

Others have been associated with everything from headaches to organ damage to early onset of puberty. These potentially hazardous ingredients are found in many common personal care products such as makeup, shampoo and even shaving cream”. 5 Clean skincare should mean that we eliminate those ingredients from our local products. 

While the clean beauty/skincare/haircare industry has work to do on definition and overall clarity, the movement is certainly not one that should be ignored. 

SO WHAT’S YOUR NEXT STEP?

Do your research. Learn more about ingredients. Learn more about your own skin. And most importantly, don’t use bar soap!

A clean beauty brand is more than just an end result of usage. The whole process should do as much as possible to limit its footprint from sourcing to testing to production to customer usage! That’s why The Wilds is dedicated to selling clean beauty, minimalist skincare products and minimalist routines that you can feel good about. Keeping you and your skin happily free.

We believe that by making cruelty free beauty products and ensuring simple ingredients, we can help everyone practice responsible beauty while keeping a premium skincare routine. Let’s make Toronto skincare the standard of the beauty industry.

For more details on  For more details on The Wilds products and the thought process behind them, click the links below:  products and the thought process behind them, click the links below: 

YOUR STEP SIMPLIFIED, CLEAN SKINCARE ROUTINE AWAITS

The Simple Serum
Daydream Day Cream
Complex Cleanser
Moonbeam Night Cream

Footnotes:

1. Brown et al. The role of skin absorption as a route of exposure for volatile organic compounds (VOCs) in drinking water. Am J Public Health. 1984 May; 74(5): 479–484.

2. Kasting and Kretsos.Skin Pharmacol Physiol 2005;18:55-74

3. Robinson et al. The Importance of Exposure Estimation in the Assessment of Skin Sensitization risk. Contact Dermatitis 2000; 42:251-259.

4. Ellis, P (Director). (2019). Toxic Beauty [Documentary]. Eggplant Picture and Sounds Productions.

5. Gragor, D. (n.d.). Are cosmetics making us sick? Five surprising facts that you probably don't know. Retrieved from https://www.cbc.ca/documentarychannel/m_features/are-cosmetics-making-us-sick-five-surprising-facts-that-you-probably-dont-k

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